We will partner together to create, leverage, and position your brand to attract the right audience and customers.
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I work with your business to develop and manage your brand through various touch points to build a distinct culture with meaning, to connect with customers, inspire brand loyalty, and to drive growth toward the ultimate vision for your business.
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Brand management services include:
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Social Media Strategy
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Brand Collateral Design (create assets designed to promote your business)
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Aligning brand image with business goals (product photography, package design, etc.)
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Building business and customer relations
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Creating consistent branded touch points for your target customers
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Positioning your brand to drive sales and become your customers favorite brand
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We will partner to create a unique brand identity that speaks to the vision and purpose of your business to relate to your target customer.
We tell the story of your business and customer through touch-points in brand identity such as color palettes, typography, brand personality and tone translated through web design, brand assets and collateral.
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Phase I: Brand Purpose + Strategic Direction
I will work with you to understand the purpose and vision of your brand to determine the outcome of how and why the brand is defined. I focus on creating a "human brand" that speaks to the purpose of your business, and defining the target customer your business was created to improve the life of. This will serve as the core and direction of your brand identity.
Phase II: Brand Conception
We will begin the design process by defining the tone, voice, and aspirations of the brand to define the overall look, aesthetic and appeal to your target audience. From this point I will translate the determined brand tone into styles options.
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Phase III: Brand Identity Execution
Once a style has been selected for the vision of the brand, we will execute brand touch points such as logo, color palette, typography, brand personality, brand elements, and brand imagery such as photography.
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Your brand concept will be delivered to you in a workable brand guide, business website, and chosen brand collateral (i.e digital business cards, etc.)
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Web Development
A creative approach to web design with intention to resonate with your perfect customer and meet the goals and vision of your business.
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*Brand Recommendation Audit maybe required for the best outcome
Social Media Strategy
We will work together to create strategy that leverages your brand beyond "likes" and "shares" to create a presence that centers meaningful connection and lasting customer loyalty.
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Our strategy focuses on creating content that allows your target customer to interact and be apart of your brand.
Brand Recommendations Audit
How does your current brand come across in visual elements and messaging?
We will provide insight on your current brand positioning, and analyze the value you create for your customers in comparison to your competitors and market opportunities.
The goal is to provide direction for your brand through analysis and recommendation reports to set your marketing efforts in the right direction.